According to the Australian Bureau of statistics (2015), 17.7% of the Australian population lives with disability. This equates to 4.4 million people and almost 1 in every 5 people with a disability.
People with disability are more loyal to brands, yet only 50% are satisfied with their buying experience. More than half (54%) will spend more money in restaurants and stores that have made an effort to be accessible and welcoming. 71% of customers with disability will leave your website if it is difficult to navigate.
The spending power of these customers represents 10% of online spending.
The labour force participation of people with disability has seen limited change over the past decade, sitting at around 48% – compared to 79% for people without disability.
There are many reasons to consider people with disabilities in your employment strategy.
People with disability take fewer sick days, are less likely to look for other work and are rated as more productive than other workers.
More productive than other workers
People with disability bring diversity and unique perceptions to the workplace. Employing people with disability can also help to ensure accessibility is considered in all services and product design.
Creating accessible products and services can increase the economic value of your business by opening up your product to almost 20% of the population. People with disability and their households are more loyal to brands than people and households without disability.
People with disability are loyal to brands
Australia Awards alumnus Sagar Prasai shares how he is contributing towards overcoming the literacy challenges faced by people with disability in Nepal.
Bwaraam Tominiko, a graduate of the Kiribati Institute of Technology’s Certificate II in Construction Pathways and member of the Business Incubator Group, is working on the handwashing station project in Tarawa.
World Youth Skills Day is an opportunity for young people, TVET institutions, and public and private sector stakeholders to acknowledge and celebrate the importance of equipping young people with skills for employment, decent work and entrepreneurship.