Why access and inclusion?
According to the Australian Bureau of statistics (2015), 17.7% of the Australian population lives with disability. This equates to 4.4 million people and almost 1 in every 5 people with a disability.
People with disability are more loyal to brands, yet only 50% are satisfied with their buying experience. More than half (54%) will spend more money in restaurants and stores that have made an effort to be accessible and welcoming. 71% of customers with disability will leave your website if it is difficult to navigate.
The spending power of these customers represents 10% of online spending.
Employing people with disability is a smart choice
The labour force participation of people with disability has seen limited change over the past decade, sitting at around 48% – compared to 79% for people without disability.
There are many reasons to consider people with disabilities in your employment strategy.
Retention
People with disability take fewer sick days, are less likely to look for other work and are rated as more productive than other workers.
Take fewer sick days
Less likely
to look for other work
More productive than other workers
Talent
People with disability bring diversity and unique perceptions to the workplace. Employing people with disability can also help to ensure accessibility is considered in all services and product design.
Bring diversity and unique perceptions
Ensure accessibility is considered
Economic value
Creating accessible products and services can increase the economic value of your business by opening up your product to almost 20% of the population. People with disability and their households are more loyal to brands than people and households without disability.
Increase your economic value
Disposable income of $54 million
People with disability are loyal to brands
Why prioritise access and inclusion?
- To ensure your business is adhering to the Disability Discrimination Act 1992 and state-based legislation for disability
- To attract and retain key talent for your organisation
- To increase the reach of your business, increasing your revenue and profit
Want to know more?
Contact info@maven.scopeglobal.com or (08) 7120 8400 to speak with our access and inclusion experts.
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