According to the Australian Bureau of statistics (2015), 17.7% of the Australian population lives with disability. This equates to 4.4 million people and almost 1 in every 5 people with a disability.
People with disability are more loyal to brands, yet only 50% are satisfied with their buying experience. More than half (54%) will spend more money in restaurants and stores that have made an effort to be accessible and welcoming. 71% of customers with disability will leave your website if it is difficult to navigate.
The spending power of these customers represents 10% of online spending.
The labour force participation of people with disability has seen limited change over the past decade, sitting at around 48% – compared to 79% for people without disability.
There are many reasons to consider people with disabilities in your employment strategy.
People with disability take fewer sick days, are less likely to look for other work and are rated as more productive than other workers.
More productive than other workers
People with disability bring diversity and unique perceptions to the workplace. Employing people with disability can also help to ensure accessibility is considered in all services and product design.
Creating accessible products and services can increase the economic value of your business by opening up your product to almost 20% of the population. People with disability and their households are more loyal to brands than people and households without disability.
People with disability are loyal to brands
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International White Cane Day on 15 October is an occasion where people who are blind celebrate and reflect on the importance of the cane as a mobility device and how it assists with independence and societal inclusion.
On Thursday 29 July Maven Senior Manager Alex Kay, along with Maven Advisors Nick and Michael, who combine their lived experience of disability and access & inclusion knowledge to delivered practical and transformational Disability Awareness Training.